Every dollar you spend matters. 23% of people visit your business after reading a good review. Just make that small change and re-launch the ad. 97% of US adults under 65 are on social media at least once a month. For millennials and gen Z, 10 hours a day is the norm. The average American spends over 24 hours a week online. You can see where in the importance of digital marketing lies in a repeat lifetime customer. Google holds the monster share with 3.5 billion of these queries. Continue to streamline your campaigns to optimize your results. Required fields are marked *. You make an interesting point how digital marketing is important since people spend a lot of money online. Marketers saw a 760% increase in revenues thanks to segmentation. Websites allow customers to find answers to their questions after hours. This gives people a sense of control that makes them more comfortable signing up for your emails and buying from you. Magazine and newspaper sales continue to decline at a rate of about 16% a year. Digital technologies have also challenged existing business models and continue to do so. But a Forbes study found that companies using social media outsell 78% of businesses who don’t use social media. You need a social media marketing strategy. Online is where the customers are. Digital marketing allows you to compete with your competition by exposing you to a wider audience on a much smaller advertising budget. You have to be ahead of your competitors. 48% of people say they made their last online purchase as the direct result of a Facebook ad. 30% of people on social media mention a specific brand when referring to milestones in their lives. Email marketing has the highest ROI of any marketing method…period. Students have the rare opportunity to be taught by highly successful business leaders who have a desire for mentoring students on their journey to success. This makes sense since you want your marketing efforts to result in increased traffic through your business. You refer to them by name. Make sure your business doesn’t get left behind and choose digital technology that supports the way your business wants to work. Marketers call this “personalization“. Your email address will not be published. When you understand how to maximize your ROI in social media advertising, you win big. Once, divided, send each segment content that is most relevant to that segment. A particular fashion magazine might have a demographic 59% female ages 35-55. This is the way of the future. In that case, the importance of digital marketing is how much you learn about who your customers are that carries over to other marketing methods. Digital technology can help improve communication, collaboration, content management, access to analytics data and social networking as well as staff and customer experience. 20% of 16 to 34 year olds use an ad blocker online. Digital business i… The Master of Science in Digital Business will lead students to develop real-world skills and specific knowledge that will increase their employability upon graduation. But these marketing methods have an impressive ROI of their own. Save my name, email, and website in this browser for the next time I comment. Social media is strongly preferred as a means of customer care. People are consuming electronic content faster every day. The vast majority are on it every day. That’s email segmentation, automation, and personalization. But people want respect. You don’t have to start from scratch. And 22 million people had canceled their cable by the end of last year. But you do need a way to build your email list with quality subscribers. This means managing your transition to a digitally driven business … When asked to review, most people write a positive review. You’re not showing the same ad thousands of times over a month’s period. It takes the repetitiveness out of the process. 62% of people in the US are there. That includes AdWords. Information age. That’s a lot in email marketing. Search advertising, aka PPC (pay per click) allows you to position yourself near the top of searches. Program coursework is very extensive, covering topics like e-commerce, digital business model design, social networks, SEO/SEM strategies, web analytics, mobile marketing and more. Reputation management. Please enter a keyword and click the arrow to search the site, Did not you find what you were looking for? What many … Digital transformation: Why it's important to your organization Digital technologies – are changing the face of business. But it’s not just the actual buying and selling happening on mobile. 22% of the world population is on Facebook. Digital marketing is one of the best ways to boost your marketing strategies. Market insight combined with modern technology only give the traditional form of market awareness or business understanding a digital dimension. What does it really mean to be a "digital business"? That’s the importance of digital marketing to small business. From a technological angle, digital businesses include one or more software platforms, leveraging the best technology available to suit the company’s individual needs. Market Insight Finally, you have personalization. 57% of Millennials say that social media has made the ads they see more relevant to them. You might create a focus group to drill down on the data. 81% of people who get an email that’s personalized based on past purchases buy again. While these are 3 different things, when they work together they get results. Just having a profile and sharing some content once in a while isn’t enough. GBSB Global Business School Master of Science in Digital Business program is by far the most pertinent and innovative master program addressing the challenges facing business professionals today. Every company is now a technology company! Other benefits of online marketing include: The ability to interact with your prospects and learn exactly what they are looking for The ability to reach a global marketplace You can save money … Digitization of business:8 advantages of the digital transformation. With segmentation, you’re collecting data about each email subscriber. They may be ordering online or communicating with customer care en route. Gen X is slightly more likely to interact with a brand on social media than millennials. Just how it levels the playing field becomes increasingly clear. According to research by IBM, mobile transactions are increasing at the lightning fast speed of 35% year over year. Indeed, most consumers now tend to look for products, services or anything they want online. LYFE Marketing, Copyright All Rights Reserved © 2020, As the Internet becomes entwined with everything we do, the, 10 Facts About the Importance of Digital Marketing, 1. These programs are essential for running effective segmentation. For example, with social media campaigns, display ads and search ads you can choose a daily budget. But they’re often cost-prohibitive for a small business. You learn what this optimal time is through your data collection process. They’re looking at reviews and product information while in your store. Be specific about what your goals are with each area of your digital marketing plan including your website, email marketing, social media and the combined efforts of all elements. Write to us email@example.com. Continue to explore the benefits and importance of digital marketing. Most of them are also impatient and won’t go beyond the first 5 pages of the search results. I’d definitely put an emphasis on this if I were a marketing manager. If your website is well optimized, then it will easily be discovered by users whenever they search a keyword relevant to your brand. It’s become an integral part of what a business is to its customers. As the Internet becomes entwined with everything we do, the importance of digital marketing is becoming crystal clear. Your email address will not be published. You’ll probably be surprised. It’s hard to compete with the name recognition or the millions that they put into marketing and reputation management. In 2019, the average Internet user has at least 7 social media accounts. Segmentation sounds like a lot of work. You don’t have this level of control over who sees your ad with any other form of marketing. The more integrated your business is with the customer’s online experience, the most easily you grow your business. Businesses who use automation to send these emails at the optimal time on average increase their conversion rates by 50%. You need an online presence to be relevant to the vast majority of customers. This is yet one more benefit of working with a digital marketing company. Let’s take a look at why your business needs digital marketing to grow and thrive. Digital business received heightened attention when Forrester’s Nigel Fenwick wrote a post titled "2013: The Year of Digital Business". If it isn’t relevant, you don’t send it to them. But do people buy things there? The Importance of Digital Marketing: Top 10 Reasons You Need It 1. You’ve seen it happen before. Although as many as 89% of customer messages are ignored by businesses. As with any marketing, there’s initial investment required to get traffic flowing. A selfie they take in your store becomes a promotional opportunity for you. Or interrupting someone’s program over and over. Companies and the world in general are starting to recognise the importance of going … Growing demand of Online marketing makes it the most demanding course in IT sector. Digital marketing actually allows smaller businesses the ability to hold a top ranking position, like a client we helped outrank Amazon and Lowe’s using our AdWords services. It’s the person most likely purchase what you sell. Tell Facebook, for example, to only show your ad to people with a very specific recent behavior, interest, location or other identifier. This leads us to just how cost-effective digital marketing is for a small business. Solicit more reviews. In that case, the, As with any marketing, there’s initial investment required to get traffic flowing. Starbucks rolls in and mom and pop coffee and bagel shops close down. In turn, digital communication refers to the different means of communication over the Internet or other digital means. The first step to any successful marketing plan is to come up with some realistic goals and a strategy to achieve those goals. They could have been in the kitchen or had the TV on mute. Now you begin to see amazing results. We’ve only just begun to discuss the importance of digital marketing in regards to targeting. The world is quickly becoming digital. This time may be immediately. Increase spend and efforts where you get the best results. Whether you have a small, medium, or large business, or you are into services of products, Digital Marketing will surely play an important role in shaping the future of your business. You may still decide to shell out some money for traditional marketing. It’s the same for brick & mortar, ecommerce, and personal brands alike. This is yet one more benefit of. The rest comes from general emails. Advantages of Digital Transformation When leveraged the right way, digital transformation can help you increase profitability, improve customer satisfaction, and streamline business processes. Join our fresh campus at the center of Mediterranean Sea, Plan and achieve career success with our business school, Employability Statistics of our alumni at GBSB Global Business School, Industrial Visits, Guest Speakers and Company Presentations, Recruit Students at GBSB Global Business School on the career services department, Accelerator program aims to help and support new and existing ventures introduced to the market by entrepreneurs, Apply to the program in order to get support services and guidance. It’s this relevance that gets these kinds of results and further proves the importance of digital marketing to a business. Electives are provided so students can customize the program to suit their individual needs as entrepreneurs, for those who want support in digital startup techniques, or as corporate professionals seeking to direct the transformation through innovation of a company. IBM found that a lead that comes in through social media is 7X more likely to become a paying customer. Reaches People Where They Spend Their Time & Money With digital marketing you know the following about your ads and users: You also learn much more about the people interacting with that ad: All of this is pretty easy to track with free analytics software like Google Analytics. With it, send more relevant offers. As digital technologies offer new ways to connect, collaborate, conduct business and build bridges between people, it touches the core of all business functions and even the ways organizations are managed. This includes Internet time at work and school. There is no doubting that the single most important stage in determining strategic success (digital … Retrieved from http://www.information-age.com/what-does-it-really-mean-be-digital-business-123458466/. Thanks for this information. Just as the online world has become more relevant and necessary to the functioning of our society, digital marketing has become essential to success for businesses that operate within that … What does it really mean to a ‘digital business’?. There is no denying businesses need to evolve to tackle the changing business landscape. You recognize that they just visited your website and abandoned their cart. People receiving segmented emails spend more. This call will happen once a year and is open to the all the international start-up ecosystem. But what percent of this million is actually your target? The goal of a digital transformation is to use technology to solve traditional problems, which means integrating technology into every area of the business. In this article, Fenwick examined social business developments, stating they would continue to evolve and advance into the future. When managed effectively, it gives businesses laser-focused control over where and, In some cases, you actually can get to the individual level. It has now become the heart, the center of every business strategy, and data can be used by businesses to produce, store and analyze relevant information in order to achieve the competitive advantage over their peers.ii. When managed effectively, it gives businesses laser-focused control over where and how they spend their money. With email marketing, yet another important part of digital marketing, you can target almost down to the individual level. Content marketing can generate 3X the leads for about 62% less than traditional marketing. One of the key driving forces of it is the capacity of innovation and the consumerization of IT certainly also plays a role. In today’s competitive business world, understanding your customers is more important than ever, meaning that providing a strong customer experience has become a necessity in order to sustain a successful business. Give us a call to schedule a consultation: 404-596-7925. For businesses who’ve put strong focus on SEO (search engine optimization) as much as 80% of traffic arrives from search results. Having a clear set of expectationswill not only help you see how your marketing tactics are working, this will also be the benchmark by which you can set future goals. Undoubtedly nobody denies the importance of digital age & every business industry is opting such digital marketing trends to maximize their business & target their niche audience. Even a decade back getting … They spend around 37% of their social media time interacting with branded content. That’s where the importance of digital marketing shines as a beacon of hope for small businesses. And if you can make small changes to a piece of content make to it more relevant to a different segment, you do it to reach more people. Mark McGrath @Mark_McG9. It’s where they prefer that you reach them. The importance of digital marketing for business lies in the option to select your method of marketing as per your budget and reach a wider audience at a lesser cost. You have to be able to stretch those dollars as you grow your business. But it’s a very important one. Aberdeen Research Firm found that conversion rates increase by 10% with segmentation. It’s no longer enough to have a website or run some un-focused Ads campaign. First and foremost, technology affects a firm’s ability to communicate with customers. But they’re often cost-prohibitive for a small business. These technologies enable businesses to strive for their goals, establishing their vision and accomplishing their objectives. In 2013, Gartner notably made the claim that "every company is a tech company".i A powerful statement considering where we stand today. Your ad continues uninterrupted. We’ve seen the online equivalent of this with Amazon. Analyze data and make changes fast to reduce wasted ad spend and lost revenues. Whittle them down into very targeted groups to get super-focused on a specific kind of person. In fact, 89 percent of marketers say methods, like search engine optimization (SEO), … One of the methods to achieve this is through analytics. These do take an investment in advanced tools that take a lot of the monotonous, repetitive and time-consuming work out of the process. But that doesn’t make it easy to implement strategies that get you the ROI you’re looking for. 16 Sept 2014. Find out how we can help you employ digital marketing to grow your business. One of the gifts that digital marketing has given us is the ability to dissect huge demographics. In some cases, you actually can get to the individual level. But when you send them content that is highly relevant, they stay on your list and continue to buy again and again. WE STRIVE TO MEET AND EXCEED YOUR EXPECTATIONS AND ARE HERE TO HELP.FOR MORE INFORMATION CONTACT ONE OF OUR ADMISSIONS REPRESENTATIVES: The admissions department at GBSB Global Business School will be happy to answer all of your questions. Who’s that person? 3 Pillars Support a Successful Digital Business 1. They want you to be part of their conversations. Use what you learn to cut costs where you aren’t seeing a return on investment. To compete with your customers has given us is the capacity of innovation and the data a beacon of for... Connect with different groups of people in the area combined with modern technology only give the traditional form marketing. Website and abandoned their cart business success, efficiency and productivity are vital list with subscribers. 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